A Bibliometric Analysis of Digital Business Models: Comparative Insights Before and After COVID-19

Abstract

Discussions related to digital technology and business models have developed significantly in the last decade, especially since the Covid-19 pandemic as an acceleration momentum in digital business model research. Based on this phenomenon, this study aims to provide a comprehensive overview of the scientific literature landscape related to digital business models using a quantitative approach through bibliometric analysis. Referring to Scopus indexed publications in the last decade, this study will show changes in trends that occurred in the pre- and post-pandemic phases, showing the evolution of research trends, the most influential documents with the highest citation indicators, co-citation networks, co-occurrence patterns, and thematic shifts. Based on the findings of the trend shifts revealed through this approach, this study recommends a future agenda for the context of digitalization of business models to focus on three strategic things, namely sustainability and circular economy, digital transformation strategy, and technology-driven innovation.