Analisa Perilaku Penonton Youtuber Cilik Di Indonesia Berdasarkan Komentar Di Media Sosial

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Nur Aini Rakhmawati
Irfan Rifqi Susetyo
Dewi Septina Br Pelawi
Bima Triadi Ruslan
Anezka Clarissa Kayla
Anisa Gemelia Adini


Youtube has become one of the social media that has the highest user level in the world. Users come from different backgrounds and categorizations. Judging by age category, most of the users are minors (18 years and under) who even become Youtube content providers themselves. After analyzing public behavior based on audience comments, it can be concluded that the Little Youtuber is so far dominated by positive responses. As for some of the negative responses obtained more directed to how the content of the Little Youtuber gives a negative impetus to each audience, for example the urge to hedonism. This research is expected to be an analysis that can be representative to prove that Young Youtuber gives positive and negative impacts to the public.

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